What is Online Reputation Management? In a nutshell, online reputation management, or ORM as it’s known, is the practice of making people and businesses look their best on the Internet.

To accomplish that, people need to control their online search results because they frequently contain inaccurate, misleading or outdated material which can adversely influence how web searchers view them. But controlling search results isn’t the only goal of online reputation management. Since where someone lives, their income and their marital status all affect the perception of a person, it’s important to prevent private information from being made public, as well.

Your brand needs Online Reputation Management (ORM) if your brand/ business:

• is being attacked or smeared online by competition/ 3^rd party
• have been wrongly accused in online media by press/ 3^rd party
• is getting negative ranking by consumers/ bloggers/ reviewers/ competition online
• is dogged by outdated info online that needs to be searched, collated, and replaced